RELEVANT SKILLS
SALES & NEW ACCOUNT DEVELOPMENT
Increased a small publication#39;s advertising revenue through market research and promotion.
Developed new distribution outlets for a special-interest magazine in Northern California
- Made cold calls and follow-up visits to retail outlets throughout the region.
- Organized detailed routebooks and financial recordkeeping.
- Successfully increased readership by more than 40 percent over a two-year period.
CUSTOMER RELATIONS
Served as vendor representative for Jana Imports:
- Coordinated product information and distribution for 75 field representatives and major accounts.
- Promoted giftware products at trade shows throughout the region.
- Handled face-to-face contacts with new and established customers.
Oversaw the production of advertising and its placement in major